Eyecandy came to us telling they had almost no budget and no time. If we please could come up with a concept for a new glasses shop. Wood and cardboard were the answer. We created a unique shopping experience, in which the packaging became the store and the store became the packaging. Let us explain ourselves. We created a custom packaging for the glasses. This packaging in turn became the shelves that serve as a display for the product. In fact we built a store out of packaging. So every time somebody buys a pair of glasses they take a piece of the store with them at home.
Inside each box we included a spray can
with cleaning fluid, a cleaning tissue and
some stickers. Besides the store and the
packaging we also created the logo and